In my Surrey SEO Consultancy I am constantly researching local businesses many of which would benefit from Search Engine Marketing of their web site. One of these is the local Opticians.
There is a lot of local competition for an Opticians web site in our area, yet there are few sites ranking in the SERPs. Nearly all results are directory entries.
Nationally there are almost 15,000 searches a day for the term ‘contact lenses’ alone. Given the repeat nature of such a business, the costs of Search Engine Marketing are low in relation to the return – typically one new customer every month would be worth the Search Engine Marketing fees.
If you are an Optician, I recommend that you look at the value for money Advertising provided by an SEO Consultant in terms of return on investment. You won’t be sorry.