Many auto body shops are owned by honest, hard working individuals trying to survive in a difficult industry and a very tough economy. They are forced to accept outrageously discounted prices in order to drive business and are decidedly underpaid by insurance companies regularly.. Nevertheless, the quality of work must be maintained for satisfied customers. Before you choose an auto body shop make sure you check references. Talk to former customers and discover if they were satisfied with their experience. No business can make everyone happy all of the time, but a reputable business owner will do their very best to live up to the promises they have made.